Asking the right questions during your persona interviews and surveys
How to create
Formatting your persona research in a compelling way and presenting your new, finalized buyer personas to your company
How to apply
Using your buyer personas for segmentation, content mapping, and lead nurturing
Buyer Personas streamline your sales and donation process.
It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?
With this Ebook you will learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.