Data That Successful Nonprofits Track

14 Feb 2017

Advantages of collecting data for your Organization

Data can be overwhelming and confusing for a lot of organizations. IBM reports that the total amount of data in the world was 4.4 zettabytes in 2013. By 2020 that is expected to rise steeply to 44 zettabytes. But how much is that? Well, one zettabyte is equivalent to 44 trillion gigabytes. With this massive amount of data that is available it is a major tool in creating successful donor programs, membership interaction and various other outreach and campaign strategies. This article includes some ways in which you can organize your data so that it starts working for you.

You Miss Out On Opportunity When You Don't Collect Data

Successful nonprofits understand the value and advantages of collecting data. Organizations that struggle to hit goals many times have a disconnect to understanding that value. In all actuality, data can be utilized for nearly anything. You could use it for everything from showcasing the organization, online networking, to volunteer and donor administration.

Types of Data Your Should Collect

Data can be found in a large number of tasks that are done every day. Here are some examples of data types that philanthropic organizations said they were following:

  • Volunteer Administration
  • Donation and Donor Engagement
  • Email
  • Online networking
  • Site Advancement

Where to Get Your Data

Begin by getting statistical data from your donors and volunteers, utilize software to track how user-friendly your site is, or keep data when you track the performance of your marketing campaigns. Hubspot provides a user-friendly platform with many tools so that you can target your data for future marketing, campaign, or outreach strategies.

One basic part of data accumulation is the utilization of software platforms or programs. A fast Google search demonstrates that there are many choices available at different price points. The key is to choose the platform that works the best for the individual in charge of checking data, in reality the software will only be beneficial if the person in charge manages the data correctly and uses it to further the goals of the organization.

Data is for Everyone

Many individuals consider data something that can be used just by the biggest organizations, however this is a common misconception. No matter the size or your organization, data can be used in numerous different ways.

Another misconception is that you need a person from your team who is devoted exclusively to data administration for it to be effective. In truth, if a little time is spent putting in place a process for daily activity along with using a system this function can most likely be performed on a part-time basis and still leave time for other duties. However, it's vital that the individual put aside time particularly for data administration and examination.

In today's environment data is an essential part of every industry—even for nonprofit organizations. The advantages in obtaining organization goals with great data administration are too great to deny. However, major impact does not occur over night. Have moderate goals to start and get your feet under you with mastering the system you choose to implement, then keep on building. You will become a data master in no time!


Vanessa Byrem-Tangy

Partner at Mosaic. As a certified inbound marketing specialist, I work with clients to devise and revise digital strategies to create positive growth for Nonprofits, foundations, issue-based initiatives, and service-based businesses.

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