social media in the nonprofit sector
Social Media is useless for our organization.... I have heard that statement from many businesses and organizations. When I hear that my first questions is, "What makes you say that?"
You may have heard or said the same thing to someone you know. We find this sentiment results from the lack of planning or following a social media strategy. Many people think that if they post on social media that it will automatically have a positive impact on their organization. Unfortunately, that couldn't be further from the truth.
So how do you make social media work for your organization?
Start by formulating a detailed Social Media Strategy. Before you start posting here are some things to evaluate:
- What do we want to accomplish using social media? Increase engagement or donations? etc.
- Who on your team is responsible to lead and implement your plan and activity?
- What social media outlets are you committed to using?
Related article: Why You Should Control Your Brand On Social Media
After you have completed your evaluation and forumlated your plan make sure to incorporate additional strategies such as how to control your brand through social media monitoring. In addition put together a social media time managment plan so that you have a process on how to monitor your social media in a time efficient manner and the process on how you want your responses to people engaging with you handled by a member of your team.
....Interested in learning more tips and best practices? Sign up to download our free Social Media Primer white paper.
Partner at Mosaic. As a certified inbound marketing specialist, I work with clients to devise and revise digital strategies to create positive growth for Nonprofits, foundations, issue-based initiatives, and service-based businesses.