Manage Increasing Social Media Activity by Minimizing Your Time Monitoring
Usage for social media marketing is on a continuous rise across almost all industries in the public and private sectors. Businesses are cutting cost in their marketing budgets but are able to reach a larger geographic client base and still maintain a target market to focus direct consumer marketing. Nonprofit Organizations and Foundations are able to move beyond email and engage their membership bases on a daily basis and utilize social media to increase their donations and user engagement. Social Media is even playing a larger and more crucial role in our political sector. More professionals today that work in fast pace industries like the financial markets keep twitter feeds open when market trading occurs because they can pick up on the financial news beats faster than getting reports from news anchors.
So, with all this integration of business into social media how do you minimize your time searching, posting, tweeting so that your day is not consumed online? Well, your first strategy is to appoint one person from your marketing team that not only understands how to use social media but is tasked with listening to your audience and responding appropriately. This is your designated Social Media Manager or what we like to call your Social Media Czar. This team leader should know the lingo and best practices based on your industry so that Social Media can play an integral part in your marketing plan and not end up being a drain on your resources.
Are you looking to fine tune your social media monitoring efforts? Download our Free Ebook to monitor your social media like a pro!
Partner at Mosaic. As a certified inbound marketing specialist, I work with clients to devise and revise digital strategies to create positive growth for Nonprofits, foundations, issue-based initiatives, and service-based businesses.